Today, the exact date that it was said it would happen, Versace officially becomes part of the Prada Group. This union is surprising yet strategic and means a lot in the context of the Italian luxury panorama.
February and September for fashion enthusiasts are untouchable months. As consumers’ buying power has grown, and there are more and more creative minds entering the industry, fashion week has evolved in a fashion couple of months with the FW season starting as early as the first weeks of January. But is fashion week still a relevant milestone in the business panorama?
Ad oggi il mondo della moda e quello dello sport si incontrano sempre di più e sempre più spesso. Il confine tra i due mondi si fa sempre più sottile: non c’è atleta che scenda in campo senza indossare abiti comodi e soprattutto firmati che in ogni caso rendano la propria performance efficiente e memorabile. Moda e sport si influenzano reciprocamente: lo sportswear sta cambiando il modo di concepire il look, sportivo e alla moda insieme.
