Milan Design Week 2025 has transformed Milan into a grand stage, being filled with hundreds of installations, exhibitions, and magical secrets created by creative artists from around the globe. Today, we’re here to guide you through the hidden gems you might have missed and share some fresh updates straight from the heart of the action. Buckle up—this magical week is just beginning to unfold!

Concept store turns into a highlight of the Milan Design Week

Milan Design Week is loved and appreciated by masses, and the reason lies within the ability to experience it without even intending to do so. Meaning, designs are everywhere, all you have to do is open your eyes. Thus, Corso Como 10, a concept store, proposed its participation in the event. By opening its doors, it offered visitors a glimpse into a plethora of projects, installations, and artworks. Among them was a striking installation featuring a room adorned with 1,500 crystal garland strands.

There are also prototypes developed by the studio “Layer” created by Benjamin Hubert. The 101010 exhibition features approximately 50 past projects together with six objects facing the issues we might be experiencing over the next 10 years and which might have a harmful impact on humanity.

Hidden gems

Another rule for this week – any open courtyards in the design week’s districts must be seen. The ability to visit hidden courtyards makes the period special, as per usual they are closed for any visitors. There you can find installations of the furniture, dj sets and more. In this way, many of the courtyards can be found in the famous Brera district. Nevertheless, other districts like Tortona area, Durini Design District and Porta Venezia Design District should definitely be not overlooked. 

Noteworthy pop-ups during Milan Design Week

It goes without saying, that throughout Milan Design Week, each and every pop-up represented a unique chance to discover new aesthetic languages, when it comes to the experimental world of design. That being said, here are some of the most memorable pop-ups of the week , which are still ongoing.

Yves Rocher Pop-up – April 7 to 13

From April 7 to 13, in Piazza XXIV Maggio, Yves Rocher is bringing its signature botanical touch to Milan Design Week, with an exclusive but quite playful pop-up all about wellness. Here, you can expect an interactive station, samples, and especially previews of the brand’s newest skincare line ‘Sebo Active Clear’ – being particularly designed to reduce blemishes. A unique feature guests can interact with at the Yves Rocher pop-up is the Skindiag app – a personalised skin analysis tool to help with identifying the perfect beauty routine. So, if you’re in the mood for experiencing a mini beauty lab, you know where to go!

Byredo Pop-up (in collaboration with Bethan Wood) – April 7 to 13

From April 7 to 13, Byredo steps into Milan Design Week, collaborating with renowned designer, Bethan Laura Wood, to showcase an exceptionally creative pop-up. This aims to combine perfumes with art, by simply reimagining three of the city’s locations, in brighter and bolder designs.  In Via Brera 21, you can find Chiosco Edicola, which serves as a portal in the universe of the brand. Next stop, is a cargo bike sliding in the Brera District, animated as a mobile fragrance experience. And lastly, the Byredo store itself is at Piazza Filippo Meda 3, that on its own is an interplay of movement, matter and memory – which is what the designer aimed for in the first place.

Armani Beauty ‘In the spotlight’ Pop-up – April 9 to 21

Milan Design Week is sensationally filled with beauty-centred pop-ups, and Armani Beauty is no exception. From April 9 to 21, head over to Rinascente Milano, for a riveting experience that seamlessly blends beauty, photography and cinema – thanks to the makeup stations, photo studio, and editing lounge you can creatively interact with. Besides this, Armani will be presenting its newest launches – such as the ‘Sì Passione Red Musk’ fragrance, ‘Luminous Silk Cheek Tint Shine’ liquid blush, and ‘Prisma Glass Icy Plumper’ lip gloss. Thus, make-up lovers, this is the perfect pop-up for you to check out.

Last upcoming pop-ups for Milan Design Week 2025

If you are looking for a wellness escape, the Humanrace Reborn pop-up spa, running from April 11 to 13 at the Four Seasons Hotel in Milan, may be just the thing for you. Here, guests can indulge in a plethora of ways to de-stress – such as experiencing the Humanrace skincare, enjoying contrast therapy, an infrared sauna, and much more. Therefore, if you’re seeking an opportunity to recharge at the end of Milan Design Week, this is a perfect place to do so.

Lastly, to end Milan Design Week on a high note, Maybelline New York is blessing the city with the magic of make-up, with Maybeland. From April 12 to 13 the Whitesun in Via Andrea Salaino 12 will undergo a wonderful transformation, that of a ‘make-up amusement park’. Visitors not only have the chance to partake in interactive experiences , but also preview Maybelline’s latest products, showcased by professional make-up artists. On Saturday, particularly, there will be a special corner dedicated to Essie, where you can explore the brand’s newest nail polish collection as well.

^{Featured image by Maryia Valashchuk (Ph)}